The experts in their respective fields of business, shared live examples and real situations to answer the important questions as; What is good data? How do we know it is good? Where do we get it from? Can we depend on social media analytics? How do you use data analytics for strategy and planning? and How can AI today be useful to the Marcom industry?

The panellists tapped on the fact that plentiful data points are collected every day on the digital platforms with a lot of fake news.  With the right knowledge and techniques of content validation, verification of data, the data is trimmed down to the 20% of data that can be considered good, reliable data.