With the world in crisis due to Covid-19, it’s easy to see why the importance of brands is being overlooked and questioned. Consumers are increasingly cautious about where they put their money, what brands they choose to trust, and what those brands represent. However, with brands so intrinsically linked to GDP, we must consider the role that brands can play in rebuilding the economy and pioneering the new normal. With this in mind, we have assembled some of the greatest minds from digital, industry, government, and agencies to give their opinions on the burning question of Why Brands Matter.

As part of the International Advertising Association’s Why Brands Matter campaign, some of the leading minds from the public and private sector give us their views on why brands are fundamental for a robust economy. How well governments support and work with brands owners in these uncertain times is crucial. Brands are proving critical for pioneering the way forward into a new digital era. There is no strong economy without strong brands. Talking about this are: