IAA | Brands as the Drivers of Innovation | Gabor George Burt

Brands as the Drivers of Innovation | Gabor George Burt

Category - Why Brands Matter 2020

With the world in crisis due to Covid-19, it’s easy to see why the importance of brands is being overlooked and questioned. Consumers are increasingly cautious about where they put their money, what brands they choose to trust, and what those brands represent. However, with brands so intrinsically linked to GDP, we must consider the role that brands can play in rebuilding the economy and pioneering the new normal. With this in mind, we have assembled some of the greatest minds from digital, industry, government, and agencies to give their opinions on the burning question of Why Brands Matter.

As part of the International Advertising Association’s Why Brands Matter campaign, George Gabor Burt, Founder of The Slingshot Framework, gives his valuable insight on how brands can be a key driver of innovation and positive change in times of extreme crisis. In these uncertain times, George Gabor Burt tells us why he believes that brands will be instrumental in reimagining our new normal, why redefining the boundaries of brands is essential, and the importance of consumer centricity in every aspect. Perhaps by embracing innovation and putting consumers at the forefront, Covid-19 could be an opportunity for brand holders who are truly listening to consumers.

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