Since 1938, the International Advertising Association is a one-of-a-kind strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms - as well as individual practitioners.
IAA Global Footprint
Our Diverse Group of Members Operate in the:
Organizational / Association Sector
Agency Sector, Including Media
Areas we lead in
- Advertising Self-Regulation
- Professional Development
- Industry Forums
Inspire people to take action and solves business challenges.
Defend commercial free speech; fight unwarranted regulation; support freedom of choice and informed decision making; emphasize economic importance of marketing activities.
Support existing structures; encourage the establishment of new mechanisms; provide for an exchange of information and best practices; promote self regulatory structures to governments
Take the lead in state-of-art professional development through education and training for the marketing communications industry of tomorrow
Exchange of views on emerging policy issues and trends affecting the industry; provide a single, global voice for all aspects of brand building on proposed legislation/regulation; develop platform for multi-stakeholder dialogue; promote and facilitate excellence in the communications industry
Nurture and expose talent to “best-in-class” thought leadership that contribute to speedier recruitment by the industry.
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