Since 1938, the International Advertising Association is a one-of-a-kind strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms - as well as individual practitioners.

IAA Global Footprint

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Our Diverse Group of Members Operate in the:

Our Heritage

Organizational / Association Sector

Agency Sector, Including Media

Academic Sector

Areas we lead in

  • Creativity
  • Advocacy
  • Advertising Self-Regulation
  • Professional Development
  • Industry Forums
  • Education


Inspire people to take action and solves business challenges.


Defend commercial free speech; fight unwarranted regulation; support freedom of choice and informed decision making; emphasize economic importance of marketing activities.

Advertising Self-Regulation

Support existing structures; encourage the establishment of new mechanisms; provide for an exchange of information and best practices; promote self regulatory structures to governments

Professional Development

Take the lead in state-of-art professional development through education and training for the marketing communications industry of tomorrow

Industry Forums

Exchange of views on emerging policy issues and trends affecting the industry; provide a single, global voice for all aspects of brand building on proposed legislation/regulation; develop platform for multi-stakeholder dialogue; promote and facilitate excellence in the communications industry


Nurture and expose talent to “best-in-class” thought leadership that contribute to speedier recruitment by the industry.

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Love MarComm industry and have a flair for leadership? Unite your circle and start your own chapter today!

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