Each year, we reach out to experts spanning all sectors of the industry to gather insights and predictions for the upcoming year.
This year, we are honored to have Sasan Saeidi, the IAA World President & Chairman, spearheading the campaign and we have a lineup of many more IAA members who will be sharing their perspectives in the coming weeks. Stay tuned as we bring you a diverse range of insights from industry leaders, offering valuable predictions and strategies to navigate the dynamic world of marketing communications in 2024.
Whether you're an industry veteran or a newcomer, we hope the campaign will provide valuable insights that will inform and inspire. Join us on this exciting journey as we unravel the 2024 Industry Forecast, starting with Sasan Saeidi's exclusive contribution. In his own words,
Change in the only CONSTANT. As living species, we have adapted, evolved, and changed so we can survive and create throughout time. 2024 is no different- a year of change and adaptation more than any other year and here are 4 big ticket items that will shape it:
Modern marketing and creativity enabled by AI is the future. But we need an ethical framework.
Marketing needs to create big brand experiences- be authentic, be fun and serve a utility.
Marketing needs to spread more humanity and sustainability as the world is falling apart.
The rush is on- Cookies are out. Adapt your first party data strategy so you can create personalized content for your consumers.
Enjoy, stay informed, and let's make 2024 a year of innovation and success together!