IAA | The “Always-On” Brand

The “Always-On” Brand

Category - Online Conference

CEOs, CFOs, CIOs, CHROs…. Senior-most B2B audiences are the most challenging to reach let alone engage with. And yet, they are as human as the rest of us. So, how do we engage with these rarified executives? Recent research from Rob Welch and The Wall Street Journal reveals that need to be an “always-on” brand to reach and remain at the top of the consideration set. Kensi Nobanda of South African banking leader Nedbank points the role higher-level creativity must play. This panel will plot the path forward.


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