The “Challenger” Brand
Category - Online Conference
No Matter Size Or Market Position, Every Brand Today Needs To Be A Challenger Brand – Even If That Means The Challenging Itself. That’s The View Of Andisa Ntsubane, Africa Marketing Leader Of The Year And CMO Of Vodafone Africa. For Andisa, “Challenging” Means Constantly Progressing A Brand And Its Category. It Means Instilling A Challenger Mindset Across The Organization. It Means Introducing Approaches Into Complex B2B Categories Like “Disruptive Simplicity.” And It Means Having The Commitment Not Just To Transform A Brand, But To Transform Lives. Get Ready To Be Challenged At This Not-To-Be-Missed Presentation.
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