IAA | The “Business-to-Human” Brand

The “Business-to-Human” Brand

Category - Online Conference

The significant majority of Shell’s business is B2B. And Dean Aragon is certain the biggest horizon in business and marketing – and the biggest source of growth – will be B2B. At this fireside chat, Dean will discuss why the key in B2B to unlocking this growth is for companies to believe in, invest more in and activate the power of their brands, applying the commitment, craft and creativity required to do so.


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