The “Cannes” Brand
Category - Online Conference
At the 2022 Festival, Cannes at long last invited the B2B category onto its world stage with the first-ever B2B Creative Lions. The most surprising B2B brand winner? The Dole Sunshine Company and its Piñatex brand, a vegan, cruelty free and sustainable leather substitute. In this session, Rupen Desair, Dole’s CMO, will talk about the need for a new language of humanized growth, of regenerative growth - one in which purpose has to be business model.
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