IAA | The “Most Valuable” Brand

The “Most Valuable” Brand

Category - Online Conference

Indispensable though they’ve always been, B2B brands rose to their greatest prominence to date during the pandemic by solving the world’s greatest challenges – from supply chain to sustainability to digital transformation. For the first time, Brand Finance has released research identifying the most valuable B2B brands along with insights on what drives value in B2B.

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The “Connected” Brand

The “Business-to-Human” Brand

The "Future Demand" Brand

The “Cannes” Brand

The “Challenger” Brand

The “Values-Driven” Brand

Closing Session

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