IAA | The “Transformative” Brand

The “Transformative” Brand

Category - Online Conference

Med-tech giant GE Healthcare is set to spin off from GE as an independent company and entirely new brand that intends to humanize this “industrial” category. Dell has transformed from a PC leader to a $100 billion global technologies provider as much B2B as it is B2C. Strategy and storytelling are driving transformation and growth at both B2B powerhouses.


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