Brand Finance's Global Soft Power Summit 2022
This year, we will focus on the role of innovation in driving soft power, the importance of promotion for building the nation brand abroad, and how we foresee their significance evolving in future years.
Hosted in partnership with IAA & BBC Global News, The Summit will feature a presentation of the results of the Global Soft Power Index 2022 by Brand Finance - the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of over 100,000 respondents worldwide on 120 nation brands.
We are delighted to announce that we will be joined by Former Belgian Prime Minister, Member of the European Parliament & Co-Chair of The Conference on the Future of Europe, Guy Verhofstadt, as our keynote speaker.
Registration is from 08.30 GMT, and there will be a networking buffet lunch following the conference. The full agenda for the Summit, including ticketing information and confirmed panelists can be found here. For delegates unable to attend the event in person, the Summit will be streamed live online via Zoom.
The Global Soft Power Index 2020 and 2021 reports and the findings of the previous years' studies are free to access online. Our interactive dashboard allows you to explore the results from the survey in maps and charts, rank nations by metrics and statements, and choose data sets to create your own graphs.
To request a preview of your nation's Global Soft Power Index 2022 results or to enquire about using the data for academic research, please email softpower@brandfinance.com.
RSVP to register interest to attend Physical Event in London
