Beatrice has lived advertising and media for two decades, across content, sectors and regions of the world. Beginning her career with daily newspaper The Standard, she entered the world of ORF, the Austrian public broadcaster and market leader, extending her career on adverting and content distribution. After graduating in Frankfurt with an MBA in international economics in 2009, Beatrice took the helm of ORF Enterprise, the commercial arm and Sales House of the broadcaster. In 2017, she became co-Managing Director at ORF Online, another subsidiary of ORF providing the biggest media network ORF.at and the on demand platform TVthek. In 2021, Beatrice Cox-Riesenfelder was tapped to become Managing Director at GW Cosmetics, Austria, responsible for marketing & sales and research & development.