Fredrik leads LinkedIn’s agency development team across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, the Netherlands, Spain, Israel, Brazil and the MENA region. At LinkedIn, we empower agencies and brands to reach, engage and convert their professional audience at scale.

As President for the International Advertising Association (IAA) UK chapter, Fredrik Borestrom directs the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, and support consumer choice and education in the industry. Fredrik is also the Senior Vice President of IAA Global, working closely with the World President & Chairman, Executive Director and Committee to execute our strategy, plan and be the compass that directs the marketing, advertising and communications industry.

Borestrom boasts almost 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key management role in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.