From tell to ask, from me to we, from knowing to learning, Visual Thinking Strategies is a uniquely powerful methodology to build brand empathy. VTS’ “discussion methodology” was at first a paradigm shift in museum education. Now, it’s transforming leaders and teams in the business world. VTS discussions are structured to develop our cognition as we observe and think together, helping us move beyond stereotypic fast thinking into deliberate, innovative meaning-making. By learning to drive VTS discussions, leaders' self-awareness grows, helping them unleash the brilliant minds of their colleagues. Dabney Hailey will guide us through the VTS methodology, unpacking its ability to foster brand connection and affinity.