IAA | Bolstering Brand Storytelling through Immersive 3D Experiences

Bolstering Brand Storytelling through Immersive 3D Experiences

Neha Singh, CEO and Founder, Obsess

More than 80% of today's consumers classify themselves as "gamers"—and this number only increases when you look at Gen Z consumers alone. These consumers expect highly visual, interactive digital experiences. The traditional e-commerce grid is no longer enough to hold their attention. Enter: highly visual, immersive e-commerce solutions from Obsess. During this session, Obsess Founder & CEO Neha Singh will discuss how the company leverages its proprietary 3D technology to unlock new creative storytelling opportunities for brands and retailers, bridging the gap between consumer engagement and digital commerce—all in a highly branded, elevated way.

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