IAA | Why Client Service Is An Art

Why Client Service Is An Art

Robert Solomon, LEADING ADVERTISING AUTHORITY, AUTHOR OF “THE ART OF CLIENT SERVICE", FOUNDER & CEO SOLOMON STRATEGIC

Ask 100 people to define client service and you likely will receive 200 answers. Ask Robert Solomon, and he will tell you client service is ephemeral, elusive, and hard-to-define, characterized by skills that prize wisdom over knowledge, instinct over experience, clarity and concision over confusion. Robert will join us to explain why client service, when practiced well by Account people, is less a science and more an art among enlightened agencies and those they serve.

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