IAA | Human Centric Marketing

Human Centric Marketing

Islam ElDessouky, SENIOR GLOBAL CREATIVE STRATEGY DIRECTOR COCA-COLA TM, THE COCA-COLA COMPANY
In conversation with
Sasan Saeidi, CEO, WUNDERMAN THOMPSON NEW YORK, GLOBAL CLIENT LEADER COCA-COLA (OPEN X), WORLD PRESIDENT & CHAIRMAN IAA

  1. Building culture

  2. Building consumer rituals

  3. Building relevant connections

  4. Building brand love via passion points

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