Tara Fusco, Global B2B Practice Lead, EssenceMediacom
Kate Cronin, Chief Brand Officer, Moderna
Brian Stoller, CMO, Foundry
Jen Jones, CMO, commercetools
EssenceMediacom, a WPP company, is launching its first-ever Global B2B CMO Survey at the Brand Summit. The report focuses on the growing
paradox experienced by B2B CMOs given the evolution of the B2B marketing landscape and customer. With digital transformation, the generational
buyer shift and tech proliferation upending B2B marketing, designing the data and organizational infrastructure to support this tectonic transition will be
increasingly critical. This panel will investigate how the role of the CMO has changed as well as the challenges of orchestrating customer centricity,
endless data and board room expectations.