IAA | The Effectiveness Imperative

The Effectiveness Imperative

Kate Rodgers, Global Brand Media Director, GE HealthCare

Yvette Ellis, Enterprise Marketing Excellence Leader, Deloitte

Darren Brady-Harris, Senior Director, Global Strategic Planning Lead,

Carolyn Murphy, VP Americas, WARC

From creative to go-to-market, brand momentum to demand uplift, sustainability to diversity, the c-suite call to action is effectiveness. B2B brand marketers are responding by making measurable impact the foundation for every initiative and investment. Learn from leaders of B2B marketing effectiveness and explore frameworks, strategies and impacts achieved and achievable.


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