The Effectiveness Imperative
Kate Rodgers, Global Brand Media Director, GE HealthCare
Yvette Ellis, Enterprise Marketing Excellence Leader, Deloitte
Darren Brady-Harris, Senior Director, Global Strategic Planning Lead,
Carolyn Murphy, VP Americas, WARC
From creative to go-to-market, brand momentum to demand uplift, sustainability to diversity, the c-suite call to action is effectiveness. B2B brand marketers are responding by making measurable impact the foundation for every initiative and investment. Learn from leaders of B2B marketing effectiveness and explore frameworks, strategies and impacts achieved and achievable.
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