IAA | Generative AI – Poised for Impact (but at what expense?)

Generative AI – Poised for Impact (but at what expense?)

Magdalena Pawelec, Global Integrated Marketing Director, 3M

Sven Dellagnolo, Senior Director, Global Revenue Marketing, Lexmark

Reuben Webb , Chief Creative & Values Officer, Stein IAS

Generative AI isn’t new. Indeed it’s been around since the 60s. But seemingly overnight, new advancements have rocked the world and the marketing industry. Hear from brands using generative AI to advance their brand value, increase team productivity and accelerate revenue growth. Hear the “watch-outs” as well – from ethical to legal considerations to effects on the workforce.


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