IAA | Extending Brand Relevance, Expanding Business Opportunity

Extending Brand Relevance, Expanding Business Opportunity

Brian Buckley, CMO, Nasdaq

Tricia Weener, CMO (former), KONE

Robert Welch, SVP, Enterprise Media & Partnerships, Wall Street

Many B2B brands have evolved and reinvented themselves to create opportunity. Today, in a digitally transformed, ever-more-complex, sustainability focused world, extending relevance is the key to the future. See how two brands of global consequence are succeeding as never before through continual reinvention.


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