B2BeLoved

James O'Leary, Global Brand Lead, PwC

B2C brands shouldn’t be the only brands people love. B2B brands may have an even greater opportunity to understand customeer needs and build relationships full of trust and emotional connection. After all, B2B decision makers are humans who spend much of their life as B2C consumers, having many of their brand expectations shaped by their experiences as consumers. PwC’s James O’Leary will draw on his considerable experience as a B2C and B2B marketer to reveal how B2B brands that consider their audiences in this way can create extraordinary competitive advantage. Love is in the air!