IAA | B2B Brand Value: Glass Half Full or Empty?

B2B Brand Value: Glass Half Full or Empty?

David Haigh, CEO, Brand Finance

Two trillion dollars. That’s brand value’s portion of overall enterprise value for the top-100 B2B brands, as revealed in Brand Finance’s first-ever Most Valuable B2B Brands report. It’s a staggering number that suggests B2B’s glass is more than half full. Yet, nearly one trillion dollars of brand value is left on the table compared to the top-100 B2C brands. Also a staggering number, and one suggesting a glass ready to be filled further. The clear takeaway: B2B is in the midst of a golden age of growth, with greater and growing emphasis on brand. Hear key findings and implications from Brand Finance’s David Haigh, including all the impacts a high-performing brand delivers – from revenue growth to market expansion, shareholder value to talent magnetism, cost of sales to cost of capital.


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