IAA | Green Marketing Report 2013

Green Marketing Report 2013

Category - Marketing Law

'Green Claim': a representation, in any media or on packaging, of environmental benefit or harm resulting from a product or organization's activities - e.g. recyclable, recycled, degradable, reduction in energy/ resource/water use/waste, refillable, reusable, non-toxic, organic, less harmful or of benefit to the environment, animals, habitat, or a general claim of being environmentally friendly/safe, green, etc. 


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