Green Marketing Report 2013
Category - Marketing Law
'Green Claim': a representation, in any media or on packaging, of environmental benefit or harm resulting from a product or organization's activities - e.g. recyclable, recycled, degradable, reduction in energy/ resource/water use/waste, refillable, reusable, non-toxic, organic, less harmful or of benefit to the environment, animals, habitat, or a general claim of being environmentally friendly/safe, green, etc.