IAA | Aeroflot Case Study | Why Brands Matter

Aeroflot Case Study | Why Brands Matter

Category - Why Brands Matter 2020


This presentation belongs to a series of case studies from each of the major continents across the globe and the three target markets: Russia, Malaysia and Italy. The brands included are from a diverse range of industries including entertainment, retail and automotive.The companies demonstrate the impact that individual brands can have on their country of origin and the rest of the world economically, reputationally, socially and environmentally. 


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