B2B influencer marketing is experiencing significant growth, so much so that many feel it’s becoming an essential strategy across categories. Similarly, B2B creators are becoming a valuable asset for brands looking to connect on a more personal and genuine level. What’s clear is that decision makers are turning to trusted voices within their industries for guidance and B2B brands are following suit. What strategies and use cases are evidencing success? Our panelists will point the way.

Chris Peters
B2B Global Client Partner, Wavemaker
WPP Media

Janine de la Fuente Borges
Brand Marketing Manager
Cytiva

Colin Rocker
Founder, CareerColin
Top 1% LinkedIn Creator

Moderator
Aniko Delaney
Clinical Lecturer of Marketing
Fordham Gabelli School of Business