In a landscape shaped by AI, shifting customer behavior, and rising pressure for ROI, marketing is under intense scrutiny. As Goldcast prepares to preview new research with CEOs, CFOs, and CIOs (Chief Information Officers) across financial services, we’re asking a critical question: What does the C-suite really expect from today’s CMOs – and is there a growing gap between perception and performance? This session offers a first look at the study’s early findings and explores evolving expectations around brand leadership, tech fluency, strategic alignment, and marketing’s role in driving growth.

Greg Yates
Head of Marketing, Financial Services
Goldcast

Jeremy Rudolph
General Manager - Financial Services, Banking & Insurance
Goldcast