Forget everything you thought you knew about B2B insights. Even as B2B marketers seek to deliver more impactful B2B campaigns rooted in deep human understanding, AI-powered synthetic are storming the gates, promising to automate the very essence of strategy, targeting and segmentation, persona development, audience definition, creative testing and campaign predictability. And that’s just for starter. Will hard-won human touch be buried under the weight of algorithms and clean rooms, or can we harness AI to amplify our authentic voice? Our speakers dive headfirst into this high-stakes conversation.

Marc-Antoine Jarry
Managing Director, Marketing and Communications Strategy Lead
Accenture

Arcadius Mbagaya
Head of Data, Measurement, & Analytics - Tech B2B
Google

Nate Carter
Vice President, Digital Sales NA & EU
Dun & Bradstreet

Moderator
Bill Burkart
President, B2B Practice
VML