Established in 1938, the International Advertising Association is the only global association that represents all areas of the marketing and communications industry. For over eighty years the IAA has championed key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.
IAA Global Footprint
Our Diverse Group of Members Operate in the:
Organizational / Association Sector
Agency Sector, Including Media
Areas we lead in
- Advertising Self-Regulation
- Professional Development
- Industry Forums
Inspire people to take action and solves business challenges.
Defend commercial free speech; fight unwarranted regulation; support freedom of choice and informed decision making; emphasize economic importance of marketing activities.
Support existing structures; encourage the establishment of new mechanisms; provide for an exchange of information and best practices; promote self regulatory structures to governments
Take the lead in state-of-art professional development through education and training for the marketing communications industry of tomorrow
Exchange of views on emerging policy issues and trends affecting the industry; provide a single, global voice for all aspects of brand building on proposed legislation/regulation; develop platform for multi-stakeholder dialogue; promote and facilitate excellence in the communications industry
Nurture and expose talent to “best-in-class” thought leadership that contribute to speedier recruitment by the industry.
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