Brand in B2B…and creativity in B2B marketing…have made enormous progress since the Global B2B Brand Summit launched in 2021. Storytelling, emotion, distinctive brand assets, omnichannel brand-to-demand experiences, craft are all in play in a much bigger way. The next leap: establishing consistently good as the baseline and progressing to more-than-occasionally great. This session is a mini masterclass.

Pat Petschel
Global Vice President, Creative and Digital Marketing
Stanley Black & Decker

Keith Browning
Director, Brand Marketing
LinkedIn

Nicole German
Chief Marketing Officer, Corporate and Institutional Banking
HSBC

Moderator
Claudia Malley
Adviser, GBH and Founder, CM Growth Partners
GBH