Andy Phillips, CEO - University of Wollongong in Dubai, discusses his assesment of digital personalities and how understanding human behaviour can help curate content that goes beyond the campaign.
Real life examples substantiate the talk and helps explain the concept better.
Andy Phillips joined the University of Wollongong in Dubai (UOWD) after
having worked in commercial roles in the healthcare and financial sector. Prior
to joining UOWD, he worked with a number of Healthcare Provider Groups and
insurance companies for 3 years. He has a total of 28 years of marketing and
commercial experience and is a graduate of Economics