IAA | Storytelling is the Foundation

Storytelling is the Foundation

Category - Marketing Aide

“If you want people to buy your product, you have to get them to care about your story”

In this episode, we hear the story of Joe Lazauskas - the VP of Marketing at Contently and the author of The Storytelling Edge. Joe began work at content marketing rocketship, Contently, and has turned his experiences and research there into a full career focused on understanding storytelling. Using neuroscience to understand how humans work, Joe shares with The Voice of Creativity tricks and skills to use when crafting the perfect story for marketing, creativity, sales, or in your personal life.


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