IAA | IAA GLOBAL B2B BRAND SUMMIT 2023 ON-DEMAND

IAA GLOBAL B2B BRAND SUMMIT 2023 ON-DEMAND

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Introduction 5 min
B2B Brand Value: Glass Half Full or Empty? 36 min
How Emotional Connection Drives Brand Value 26 min
The Evolution of the B2B CMO 31 min
Why Your Customers Don’t Care About Your Brand Promise 28 min
Visual Thinking Strategies 34 min
B2BeLoved 25 min
The Effectiveness Imperative 33 min
Generative AI – Poised for Impact (but at what expense?) 34 min
Extending Brand Relevance, Expanding Business Opportunity 38 min
Building B2B Brands that are Worthy of Emulation 29 min

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