Even in an uncertain world, it can be said with certainty that “brand in B2B” has taken on new dimension – and multiple dimensions – out of necessity and opportunity. As the B2B sector grows dynamically, and investment in brand grows accordingly, so does the need to understand and optimize all the facets of what a great B2B brand needs to stand for…and stand up to…to be a leader. At the first-ever IAA Global B2B Brand Summit, brand owners and experts take center stage to explore all the essential facets of extraordinary B2B brands.
