IAA | Evolving Regulation of the Use of Consumer Reviews

Evolving Regulation of the Use of Consumer Reviews

Consumer reviews have become an important part of the advertising ecosystem -- and these reviews can be very influential to potential customers when they are making a purchasing decision. Marketers use reviews in advertising, they host reviews on their websites, they encourage consumers to post reviews on other sites, and some even try to prevent customers from posting negative reviews at all. This webinar will explore the current rules around the world regarding soliciting, using, and hosting consumer reviews, and will provide an update about best practices, regulatory enforcement, and litigation.


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