Gala and IAA release updated edition of guide to privacy laws related to advertising and marketing
October 8, 2022, New York - The Global Advertising Lawyers Alliance ("GALA") and the International Advertising Association ("IAA") announced today that they have just released the second edition of the two volume set, Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing.
“We are thrilled to release the second edition of the definitive guide to privacy law relating to the advertising industry,” said Jeffrey A. Greenbaum, who is the Chairman of the Global Advertising Lawyers Alliance and the Managing Partner of Frankfurt Kurnit. “We hope that this guide continues to be a valuable resource to marketers around the world.”
Joel E. Nettey, World President and Chairman of the International Advertising Association, wrote in the introduction to the second edition, “The IAA applauds GALA for not only their commitment but also their inclination to constant and judicious evaluation of policies within the marketing communication space across the world. The global marketing and communication industry is better because of the intervention of this landmark book.”
The more than 800 page guide provides a comprehensive look at how privacy and data protection laws affect advertising and marketing in more than 70 countries -- from Argentina to Zimbabwe. The guide also provides detailed information about how to comply with privacy laws in the European Union.
Organized by country, each chapter provides detailed information about how privacy is regulated in that country with respect to advertising and marketing, and covers such topics as, rules about collection and storage of personal data, data breaches, and regulatory enforcement. Each chapter also provides unique insights about how the privacy landscape has changed in recent years, where the changes will be in the future, and the challenges companies face.
The second edition provides important updates to privacy laws that have occurred since the book was originally published in 2020. The second edition also includes new chapters on privacy laws in Bosnia & Herzegovina, Latvia, Lithuania, and Trinidad & Tobago.
Daniel Goldberg, Chair of Frankfurt Kurnit’s Privacy & Data Security Group, helped lead the effort to prepare the second edition, along with Stacy Bess, GALA’s Executive Director. “Privacy laws are evolving at a rapid pace globally, and it’s critically important that marketers understand the impact the laws have on their business – and the consequences if they fail to comply,” said Mr. Goldberg. “The second edition of this guide is a critical resource for every marketer around the world.”
Hard copies of the book are available for purchase on Amazon.com. Pdf versions are also available, for free, by contacting GALA or IAA.
With firms representing more than 95 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
About International Advertising Association (IAA)www.iaaglobal.org
International Advertising Association (IAA) serves as the global compass for the marketing and advertising industry. It is the only advertising industry association whose membership is both global in scope and cross-industry. The IAA’s membership consists of over 4,000 brands, publishers, advertising agencies, tech platforms, and academic institutions across 56 countries and six continents. Through its advocacy and educational efforts, as well as its work collaborating with stakeholders from government, industry, and NGOs, the IAA’s Public Policy Council works to support the development of a regulatory environment that both protects consumers and allows businesses to thrive.