Welcoming New IAA Corporate Members

Global Compass Members:

1. International B2B Agency, Stein IAS

2. Online advertising giant, Amazon Ads 

Global Corporate Member:

1. Pharmaceutical and biotechnology company, Moderna

National Compass Member:

1. AI management software company, COR

These new members are joining IAA on our mission to collaborate across all sectors of the marketing communications industry and serve as the global compass. They are also critical in constantly educating and inspiring the industry on new ways to build brands in the era of consumer empowerment. The IAA reaches more than 56 countries across 35 chapters by connecting 4000+ marketers worldwide. To create substantial industry growth, we keep adding new pioneering industry leaders to our membership. These members help shape the vision, mission, and values of our organization and help us march towards our constantly transforming goals.

Please welcome them to IAA!

Tamir Bar-Haim is a Managing Director and the Head of International Expansion for Amazon's Advertising business that is focused on adding value to customer shopping and entertainment experiences while helping brands build meaningful connections with customers across Amazon, IMDb, Twitch, and the broader web. Tamir is responsible for leading Advertising for Amazon across Canada, the US Spanish Language, Latin America, the Middle East, and parts of Europe and Asia while further expanding its geographic footprint. Tamir is based in Toronto and is also a board member of the Interactive Advertising Bureau in Canada.

Tamir joined Amazon in 2013 and was originally based out of the company’s corporate headquarters in Seattle where he supported one of Amazon’s fastest-growing businesses as the Head of North American Sales for Clothing, Shoes, Watches, and Jewelry. Prior to joining Amazon, Tamir spent over eight years at Microsoft in various leadership roles based out of Toronto and the corporate headquarters in Seattle.

Tom is a founding partner and currently Chairman of Stein IAS. He is a leader and innovator of B2B marketing for more than 30 years. In 2017, Tom was among the first group of inductees into the ANA B-to-B Hall of Fame.

Tom is part of the leadership team that has propelled Stein IAS to global Agency of the Year designation by ANA Business Marketing for an unprecedented eight times over the past 11 years. In 2020 and 2021, Stein IAS earned the distinction of being named Agency of the Year on six separate occasions and also received the first-ever WARC Effectiveness Award for B2B at Cannes.

Tom was inducted into the Creative Excellence in Business Advertising Hall of Fame in 2008 and currently serves as President of ANA NYC. 

This past year, Tom was appointed Chairman of MSQ B2B to bring forward a new agency model that leverages the collective capabilities and expertise of Stein IAS together with the eight other agencies that comprise MSQ.