Welcoming New IAA Corporate Members
Global Compass Members:
1. International B2B Agency, Stein IAS
2. Online advertising giant, Amazon Ads
Global Corporate Member:
1. Pharmaceutical and biotechnology company, Moderna
National Compass Member:
1. AI management software company, COR
These new members are joining IAA on our mission to collaborate across all sectors of the marketing communications industry and serve as the global compass. They are also critical in constantly educating and inspiring the industry on new ways to build brands in the era of consumer empowerment. The IAA reaches more than 56 countries across 35 chapters by connecting 4000+ marketers worldwide. To create substantial industry growth, we keep adding new pioneering industry leaders to our membership. These members help shape the vision, mission, and values of our organization and help us march towards our constantly transforming goals.
Please welcome them to IAA!
Tamir Bar-Haim is a Managing Director and the Head of International Expansion for Amazon's Advertising business that is focused on adding value to customer shopping and entertainment experiences while helping brands build meaningful connections with customers across Amazon, IMDb, Twitch, and the broader web. Tamir is responsible for leading Advertising for Amazon across Canada, the US Spanish Language, Latin America, the Middle East, and parts of Europe and Asia while further expanding its geographic footprint. Tamir is based in Toronto and is also a board member of the Interactive Advertising Bureau in Canada.
Tamir joined Amazon in 2013 and was originally based out of the company’s corporate headquarters in Seattle where he supported one of Amazon’s fastest-growing businesses as the Head of North American Sales for Clothing, Shoes, Watches, and Jewelry. Prior to joining Amazon, Tamir spent over eight years at Microsoft in various leadership roles based out of Toronto and the corporate headquarters in Seattle.
Tom is a founding partner and currently Chairman of Stein IAS. He is a leader and innovator of B2B marketing for more than 30 years. In 2017, Tom was among the first group of inductees into the ANA B-to-B Hall of Fame.
Tom is part of the leadership team that has propelled Stein IAS to global Agency of the Year designation by ANA Business Marketing for an unprecedented eight times over the past 11 years. In 2020 and 2021, Stein IAS earned the distinction of being named Agency of the Year on six separate occasions and also received the first-ever WARC Effectiveness Award for B2B at Cannes.
Tom was inducted into the Creative Excellence in Business Advertising Hall of Fame in 2008 and currently serves as President of ANA NYC.
This past year, Tom was appointed Chairman of MSQ B2B to bring forward a new agency model that leverages the collective capabilities and expertise of Stein IAS together with the eight other agencies that comprise MSQ. 
As Chief Brand Officer, Kate Cronin is responsible for amplifying Moderna’s story and the promise of mRNA science for patients.
Ms. Cronin joined Moderna from Ogilvy Health, part of WPP plc., where she served as Global CEO. In this role, she led the full spectrum of Ogilvy Health’s core capabilities including public relations and influence, brand strategy, advertising, medical education, market access, and patient and consumer engagement. Additionally, Ms. Cronin grew Ogilvy’s business in the health and wellness arena, encompassing a broad portfolio including pharmaceuticals, consumer health, insurance, hospitals, health technology, and medical devices. Ms. Cronin led integrated campaigns involving social, digital, brand, and public relations for Ogilvy’s largest, long-term health clients including BMS, Boehringer Ingelheim, Merck, and Pfizer.
Prior to her role as CEO, Ms. Cronin held numerous leadership roles within Ogilvy including Global ManagingDirector, Managing Director of Ogilvy Public Relations’ New York office, and most recently Co-President of Ogilvy Health in the United States. Before her 17-year tenure at Ogilvy, Ms. Cronin was a Partner at Porter Novelli.
Before starting her career in communications, Ms. Cronin conducted research in the field of neurobiology at Cornell University Medical College. She co-authored several research articles focused on learning and memory and published them in peer-review publications. Ms. Cronin received a Bachelor of Arts in biology from Smith College.
Santi Bibiloni is a Silicon Valley based technology entrepreneur and co-founder & CEO at COR, an all-in-one smart management software that serves worldwide top Creative Agencies. He always had two drivers: 1) doing something big, 2) giving opportunities to people who never had them.
Prior to COR he founded Balloon Group, bootstrapped and with no investors’ capital, to become one of Argentina's fastest-growing companies in its industry. Even though Balloon Group was a successful business (and still is) while its billing grew steadily, its profitability was unpredictable, and realized that in order to increase the company's profitability, it had to go to the core: projects.
That's when Santi moved to Silicon Valley, the world's tech epicenter to empower the creative industry by launching COR: the next generation AI-powered solution that gives real-time visibility of team availability and status of each project by automating time-tracking, so they don't need to log hours manually. Having clear visibility on time and cost allocation could make these companies have more significant profits and produce a better life for creative and professional teams.
Today COR has been selected by 500 Startups and has received a major investment from several venture capital firms and top entrepreneurs such as Kevin O'Connor (Founder DoubleClick, sold to Google for $3 billion), Doug Smith (Founder Anaplan, NYSE: PLAN), Marcos Galperin (Founder MercadoLibre, Nasdaq: MELI), Tom Chavez (Founder Krux, sold to Salesforce for $1 billion), and more.
Santi also mentors on Sales & Fundraising in 500 Startups.
