THE MEMBERS' MEETING OF IAA ITALY CHAPTER

The professionals of the International Advertising Association (IAA) are ready to face the market changes with new initiatives for the marcom sector: after a year of work at a distance now full of new collaborations.

Milan, 29 September 2021 - After more than a year of remote events, the Italian chapter of the International Advertising Association organized the Members' Meeting at DUDE (Via Filippo Argelati 33, Milan), in collaboration with Google, Corporate IAA Italy Chapter member.

A highly anticipated event that marks the beginning of the resumption of live meetings and that brings with it all the characteristics of the largest global association of marketing and communication professionals: networking, comparison, updating, and the international spirit.

It is precisely the internationality that is the identity of IAA that opened the Assembly thanks to the greetings of Joel Nettey, Chairman & World President of IAA, who, in the midst of the global event "IAA Africa Rising", took time to address the Italian marcom community:

"I am particularly grateful to bring my greetings to the Italian Chapter that a few years ago was almost inactive, while now, with the new administration, boasts hundreds of members. Together with the newly established French and Spanish chapters, it contributes to enrich the European IAA community."

The Italian Chapter's commitment as a "global compass of marketing communications" is demonstrated by the numbers that highlight its growth over the 2017-2018 and 2018- 2019: today IAA Italy Chapter has 98 members, with a growth of +188%.

A year full of new initiatives and partnerships is planned, also at the international level, to keep the community updated on industry trends and convey guidelines to address changes in the market.

During the Assembly it was announced:

- the start of the training courses of the IAA Academy, an education platform, in logical gamification logic, open to members to stay professionally updated;

- the opening of the Hub on Sustainable Communication, supervised by Elena Grinta, to guide companies to sustainable development avoiding greenwashing;

- the Next Generation of Italian Icons project, in partnership with Interbrand, aimed at creating a platform dedicated to Italian brands with the potential to become the icons of tomorrow;

- the launch of the ARTvertising MasterClass, with the aim of providing the best

practice on the valorization of visual art in advertising;

- the continued commitment to analyze the consequences of DSA/DMA on the advertising industry as a follow-up to the advertising industry as a follow-up to the "Manifesto" launched last May.

"We continue on our path of growth and consolidation with new initiatives, both local and international, thanks to many new members who have believed in the proposal of IAA, characterized as always by the internationality and independence that distinguish us",

Alberto Dal Sasso, President of IAA Italy Chapter said.

Following, to convey inspirational content regarding the latest trends in the digital world, Vice President Andrea Cioffi moderated the round table "I'll give you the Podcast" with these special guests:

- Podcast-related trends in Italy through the vision of Podcastory Guest: Davide Schioppa, CEO & Founder Podcastory

- The point of view of a service company: the case of GoldBet Guest: Alessandro Allara, Managing Director Digital Lottomatica

- The point of view of a food production company: the case of Plasmon Guest: Francesco Meschieri, Head of Marketing Italy The Kraft Heinz Company