IAA Romania gathers 1000 delegates for 3rd edition of Creativity4Better
Creativity4Better 2019 – over 1000 delegates and 12 global speakers joined together during the third edition of IAA Global Conference Bucharest
Over 1000 delegates throughout the day, senior members of the marketing and communication community, professors, students or mere communication enthusiasts, have applauded the global speakers of the IAA Global Conference 'Creativity4Better' Bucharest 2019 third edition.
The event took place on October 17 on the stage of the National Opera of Bucharest, and it brought forth a number of top global speakers, innovators, creative thinkers, disrupters, specialists in technology and data analytics.
Among the most applauded speakers we can mention: Jacques Seguela -- RSCG founder, named 'le monstre sacré de la pub française', Rory Sutherland – Vice-Chairman Ogilvy UK, Ted Talk Superstar, columnist and writer, Geoffrey Hantson – Chief Creative Officer Happiness, and FCB alliance, probably one of the most awarded creatives in the world.
The delegates also enjoyed the inspiring ideas of Karim Rashid -- named by Time Magazine, the most famous industrial designer in all the Americas”, Chris Barton – Founder of Shazam, and Bruno Bertelli – Global Chief Creative Officer, Publicis Group, the most awarded Italian creative in the world.
In total, 12 key global personalities from all over the world brought inspiration and energy to the Romanian and European Marcom industry. The hostess of the event was Melania Medeleanu, known to the public both for her journalistic career as well as for her community social work within the MagiCamp Foundation.
The Conference was received with standing ovations and positive feedback from the delegates and speakers.
"This was an amazing event - superbly planned, organized and executed. You are doing a fantastic work and as a result, the conference is going from strength to strength every year. Like I said to my colleagues, this shows passion for excellence and attention to the detail at its best”, said Despina Passaris – Communications Director Procter & Gamble South East Europe & Central Europe
"The whole organization was a great success and please accept my heartiest congratulations on that.”, quoted Nuzhet Algunes – Chief Media Officer TBWA Istanbul
"I absolutely loved my visit, and immensely enjoyed the event. Don't hesitate to ask me back", said Rory Sutherland, Vice-Chairman Ogilvy UK
"Thanks again for hosting me and all the good cares. You are wonderful. Bucharest is wonderful. And sure hope to be back with a bit more time to enjoy your city to the fullest”, quoted Geoffrey Hantson – Chief Creative Officer Happiness, o alianta FCB
The day ended with the Yellow Party@Qreator, in which the speakers and the delegates were delighted by the beats of Karim Rashid DJ gig.
The IAA Global Conference Bucharest 2019 captured the interest of global media institutions such as: The Economist, BBC, Monocle UK, Al Jazeera, MediaNet, Horizon, Advertiser Serbia, and delegates and journalists from these institutions were present at the event.
Moreover, Creativity4Better” Hub included The Opening Act (event which took place @ Promenada Mall in September), a Facebook workshop called 'Mobile Works', dedicated to the IAA Romania members, as well as the launch in Romania of Rory Sutherland’s book, Alchemy – The Surprising Power of Ideas that Don’t Make Sense, organized in partnership with Cărturești bookstore.
We would like to thank the sponsors that joined the IAA Global Conference Bucharest 2019: Kaufland, Coca-Cola, Philip Morris Trading, Facebook, Renovatio, CrisTim, Google, Ursus – Gold Partners, Medlife, Procter & Gamble, Therme Group, Nespresso, Autoklass şi Mercedes, Promenada – Partners.
We also thank all the media and supporting partners which contributed in our efforts to bring the most valuable global sources of inspiration closer to the local and European community, for the third consecutive year.
