IAA India initiatives lend support to senior citizens and raise voice against domestic violence

"With the lockdown in effect and the threat of coronavirus looming in the air, the International Advertising Association (IAA) India Chapter will roll out a series of campaigns, highlighting the need to protect the senior citizen from the pandemic as well as spread word against domestic violence. The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani.

According to Punit Goenka, president, IAA India Chapter, it is imperative to take good care of the senior citizens by keeping them safe from COVID-19. “At IAA, it has been our constant endeavor to make people aware about their responsibilities towards elders. During such challenging times, the initiatives of the association in this realm will be further more amplified. We have also been concerned by the spike in the level of domestic violence across the country. We will be implementing a series of communication campaigns across the nation, sensitizing citizens on these critical issues,” he added.

This initiative has garnered much support from notable national newspapers as well as non-government organizations (NGOs) such as Rotary. Moreover, industry bodies such as Indian Merchants Chamber (IMC) and Population First (Laadli) will also play a role in disseminating information and counseling, where necessary. “The IAA and IMC have collaborated on good causes earlier. We will do our best to disseminate information to our large membership base and urge members to, in turn, spread the word in their areas of influence,” Ashish Vaid, president, IMC said.

Ramesh Narayan, IAA VP APAC region, quoted, "The IAA has always tried to show that communication is a force for good. Some creative communication has been created on these two subjects. Social media will predominantly be used to amplify the messages. I thank the Zee group for assuring us the complete might of their social media assets. For the elders campaign we have the assurance that like last time the 104 Clubs and their 5800 members of the Rotary District will spread the message. In the domestic violence campaign we have the support of industry bodies like the Indian Merchants Chamber (IMC) and their large membership base of over 6000 Corporates. On the print side I am happy to thank Free Press Journal, Indian Express and the Mid-day who will be helping us spread these two messages"

Credits: Financial Express