IAA Bangladesh Chapter Launches “BBF Talk”

The effect of the coronavirus is having an acute and far-reaching impact on both the local and global economy and has sent public and private agencies looking for ways to retort. The unprecedented pandemic has generated stress in capital markets and frozen labor participation. This makes it clear that, as the contagion takes hold across the world, our corporate bodies need support to mitigate this issue with expert advice.

Bangladesh Brand Forum in collaboration with International Advertising Association – Bangladesh Chapter took an initiative to bring all the top minds of Bangladesh in a Webinar – “BBF Talk”, which will be broadcasted in Facebook and LinkedIn. In this season all our discussion will revolve around COVID-19 and its implications. The first session titled “communicating in the Times of crisis” took place on 9th April 2019. The live Facebook and LinkedIn session had a 7000+ public views and was recorded. The webinar created impact over the local advertising, policy making fraternity and also to the mass community to have a specified possession of the current pandemic situation.  

The participants for the live webinar were: Syed Gousul Alam Shaon, Managing Partner & Country Head, Grey Dhaka, Sarah Ali, Managing Director, FCB Bitopi, Dave McCaughan, Chief Strategy Officer, Ai.Agency, Moutushi Kabir, Director, Communications and Outreach, BRAC and BRAC International & Purabi Matin, Consultant, Human Development Media, a2i - Access to Information & And the session was moderator by Shariful Islam, Founder & Managing Director, Bangladesh Brand Forum, (President, IAA Bangladesh Chapter)