IAA Bangladesh Chapter Launches “BBF Talk”
The effect of the coronavirus is having an acute and far-reaching impact on both the local and global economy and has sent public and private agencies looking for ways to retort. The unprecedented pandemic has generated stress in capital markets and frozen labor participation. This makes it clear that, as the contagion takes hold across the world, our corporate bodies need support to mitigate this issue with expert advice.
Bangladesh Brand Forum in collaboration with International Advertising Association – Bangladesh Chapter took an initiative to bring all the top minds of Bangladesh in a Webinar – “BBF Talk”, which will be broadcasted in Facebook and LinkedIn. In this season all our discussion will revolve around COVID-19 and its implications. The first session titled “communicating in the Times of crisis” took place on 9th April 2019. The live Facebook and LinkedIn session had a 7000+ public views and was recorded. The webinar created impact over the local advertising, policy making fraternity and also to the mass community to have a specified possession of the current pandemic situation. The participants for the live webinar were: Syed Gousul Alam Shaon, Managing Partner & Country Head, Grey Dhaka, Sarah Ali, Managing Director, FCB Bitopi, Dave McCaughan, Chief Strategy Officer, Ai.Agency, Moutushi Kabir, Director, Communications and Outreach, BRAC and BRAC International & Purabi Matin, Consultant, Human Development Media, a2i - Access to Information & And the session was moderator by Shariful Islam, Founder & Managing Director, Bangladesh Brand Forum, (President, IAA Bangladesh Chapter) The Session addressed different communication challenges and viewed possible solutions from agency and government point of view. The session also stressed on how to deal with strategies and communications that have an impact over the community during this crisis. As communication is an effective tool to bring behavioral changes, for this particular time, while it has communicated to build awareness, there have been strategic communications happening for rapid behavioral changes that sometimes goes against the cultural norms and beliefs. But to generate awareness and to create a cautious environment for the community to make it safe and to guide it to take proper precautions in this unprecedented time communication and strategic approach plays a vital role in shaping that. The talk will further continue by future sessions focusing on: Marketing, Retail, Digital Transformation, FinTech and Leadership.
