IAA | International Advertising Association


Creativity4Better 2020

The COVID-19 pandemic has triggered an unprecedented global economic shutdown which is having a profound impact on businesses worldwide and the MARCOM industry that supports them. Yet, this crisis and subsequent economic reset are providing opportunities to elevate the role brands play in improving the lives of people, businesses and economies.


Join us as we learn, connect and get inspired by the progressive leaders who are turning crisis into opportunity and are successively building direct-to-consumer brands through creativity, innovation and a consumer-centric approach in a world that is anything but normal.


We felt compelled to focus this year’s Creativity4Better event on the vital issues we face today:

  • How brands and creativity can fuel small and medium businesses, the true engine of economic revitalization and growth worldwide
  • How direct-to-consumer marketing is evolving and driving business growth

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