IAA | Happiness: The Biggest Economic Lever by Geoffrey Hantson

Happiness: The Biggest Economic Lever by Geoffrey Hantson

Category - Online Conference


Geoffrey Hantson, Chief Creative Officer at Happiness Brussels - FCB Global, has won 38 Cannes Lions International Festival of Creativity - 14 of which were Gold. In 2012, Geoffrey was named to Business Insider's list of "25 Most Creative People in Advertising. He believes Happiness is The Biggest Economic Lever and one of the Biggest Determinants of Spending by the People. Hear his take on how Advertising plays a key role in stirring the Happiness Quotient.



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