IAA | The “Transformative” Brand

The “Transformative” Brand

Category - Online Conference


Med-tech giant GE Healthcare is set to spin off from GE as an independent company and entirely new brand that intends to humanize this “industrial” category. Dell has transformed from a PC leader to a $100 billion global technologies provider as much B2B as it is B2C. Strategy and storytelling are driving transformation and growth at both B2B powerhouses.

Share
Tweet
Pin
Email
Share

MORE Episodes

We use cookies to enable website functionality, understand the performance of our site, provide social media features, and serve more relevant content to you. We may also place cookies to help us deliver more targeted ads and assess the performance of these campaigns. You may review our Privacy Policy here.