IAA | The “Cannes” Brand

The “Cannes” Brand

Category - Online Conference

At the 2022 Festival, Cannes at long last invited the B2B category onto its world stage with the first-ever B2B Creative Lions. The most surprising B2B brand winner? The Dole Sunshine Company and its Piñatex brand, a vegan, cruelty free and sustainable leather substitute. In this session, Rupen Desair, Dole’s CMO, will talk about the need for a new language of humanized growth, of regenerative growth - one in which purpose has to be business model.


We use cookies to enable website functionality, understand the performance of our site, provide social media features, and serve more relevant content to you. We may also place cookies to help us deliver more targeted ads and assess the performance of these campaigns. You may review our Privacy Policy here.