IAA | Country Of Origin Claims

Country Of Origin Claims

Category - Online Conference

Consumers care about where their products are made, for many reasons, such as supporting a local economy, authenticity, and safety. When marketers promote where their products are made, they are subject to a host of evolving rules around the world that regulate how to make these types claims. This webinar will provide an update on the rules governing claims like “Made in America,” “Hecho en Mexico,” “Champagne,” any many others, discuss how those rules are evolving, and provide tips for effectively making these claims without crossing the line.


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