Conversation swirled at Cannes this year about some of the awarded work in the Creative B2B Lions. What is B2B? What is B2C? Or are these questions missing the more important point: Is B2B a growth opportunity for every brand today, even brands best known as B2C? Our panel has a clear perspective.

- Kate Rundell
Global Head of Central Marketing, Amazon Business

- Daniela Lobo
Global Digital Marketing and Customer Experience Director, Johnson & Johnson

- David Shearer
Director, Brand Marketing, Google Cloud EMEA, APAC & LATAM, Google Cloud

- Paul Coxhill
COO, LIONS

Afternoon Introduction
- Rob Welch
SVP, Enterprise Media and Partnerships, The Wall Street Journal