IAA | B2B Brand Transformers

B2B Brand Transformers

Progression Through Transformation

Brand is the new black in B2B. In this fireside chat facilitated by Sasan, Ann and Amie will share their respective stories of how bold brand transformation – from strategy through activation, from internal to external – is moving these two essential enterprises into the future.

- Ann Boza-Lobo
VP of Brand, Content and Experience Marketing, Kyndryl

- Amie Stankiste
Group CMO, LSEG

- Sasan Saeidi
Global Chief Business Officer, VML

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