IAA | AI’s Catalytic Impact

AI’s Catalytic Impact

Changing the B2B Brandscape

As AI continues to transform most things, how is it transforming B2B? From Open IA to Nvidia to IBM to many other brands, which are emerging as AI’s lighthouse brands? Is there greater clarity around the greatest areas of impact AI will have on the marketing function itself? Caroline Yap and Neil Dowling, global leaders and thought leaders, share their distinct perspectives born of incredibly deep domain knowledge.

- Caroline Yap
Managing Director - Global AI Business and Applied Engineering, Google

- Neil Dowling
Chief Marketing Officer and Alliances Lead, Rightpoint

- Rob Welch
SVP, Enterprise Media and Partnerships, The Wall Street Journal

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